DemandJump Brand Refresh

I joined the DemandJump team in the summer of 2022. The brand was something of an afterthought — it was more of a hodgepodge of previous branding with newer elements that lacked intention.

In my first experience with brand work, I knew DemandJump needed a solidified brand identity. It needed to stand out against competitors and appeal to customers. The logo and "DJ Blue" color were untouched, the rest is the result of my initial foray into creating a visual brand system. I transformed the type treatment and incorporated a new color palette and hierarchy. I created new brand elements to unify assets throughout the various mediums. All changes were to exemplify DemandJump's Core Tenets: "Be Transparent, Bold, and Purposeful."

Team: Jalen Moore for DemandJump