Moore Solutions Battle of the Bands

I recently took part in a design challenge to create a simple brand identity for Moore Solutions’ 10th Annual Battle of the Bands (“Moore Solutions” is a fictional company based on an actual company that wishes to remain anonymous and thus all logos and details including actual company’s name have been swapped.) The main goal of this new branding and subsequent assets was to provide clear communication and information around the event. The challenge required the branding to evoke Moore’s brand principles of being warm, real, and bold as well as fully embodying and expressing the Moore brand.

I accomplished this by emulating the Moore brand, using similar typography and color choices while still creating a simple and unique brand that stands on its own.