Product Release Campaigns
While at DemandJump we started doing small product update marketing campaigns targetting our current customers. Each campaign had a unique brand separate from the main DemandJump brand and included graphics for social, email, and a standalone video. I also created illustrative versions of the DemandJump platform and animated them to demo and highlight the new feature that’s coming with the update. I designed and implemented these one-off mini-brands for each product update, with direct input and guidance from Chief Solution Officer Ryan Brock. After approval, assets were handed off to our Social Media Supervisor and the Email Marketing Manager to be implemented accordingly.
While The Architect Release came out a few months ago, The Haiku Release went live just recently.
Team: Ryan Brock, Drew Deztler, Abby Harry, and Jalen Moore
Title Graphic Animation for the Haiku Release.
Animated platform demo for the Haiku Release, used in email and social posts.
Animated platform demo for the Haiku Release, used in email and social posts.
Animated platform demo for the Architect Release, used in email and social posts.
Full Campaign Video for the Haiku Release.
Email Campaign used in The Architect Release with other marketing materials.
Email Campaign used in The Haiku Release with other marketing materials.