Battle of the Bands
Background
This was a design challenge I participated in and does not reflect a real-life client, but it does demonstrate my creative process.
Moore Solutions (MS) is an organization that provides financial advice and education to help people achieve their financial goals, improve their relationships, and other aspects of their lives. Each year MS hosts a Battle of the Bands competition for team members to put their skills as musicians to the test in front of their friends, family, and coworkers. (“Moore Solutions” is a fictional company.)
MS was looking for help in creating a visual brand and marketing assets for the event's 10th anniversary after falling short in years previous. Additionally, this year's event will be more festival-style, with food and sponsors. My role in this project was to ideate and create the visual identity for the event as well as produce the subsequent collateral for marketing the event.
Team:
Graphic Designer: Jalen Moore
Project Timeline:
October 2023
The Challenge
Improving Event Communication: Previous years lacked a clear and engaging communication strategy, leading to confusion among team members and attendees.
User Engagement: Encouraging maximum participation through a seamless and visually compelling digital experience.
Goals & Objectives
Develop a cohesive event identity and branding for the 10th-anniversary celebration.
Brand Alignment: Ensuring that all materials reflect Moore’s brand attributes of being warm, real, and bold.
*early mobile layout, handbill, and display ad sketches
*moodboard
Check out a live mockup:
Check out a live mockup:
Results (Projected)
Enhanced Event Awareness: With a structured and visually compelling digital campaign, more employees and families will be well-informed and excited about the event.
Stronger Brand Consistency: The new assets will ensure that all event-related materials align with Ramsey Solutions' branding.
Conclusion
The Design Challenge for Moore’s Battle of the Bands 2025 provided an opportunity to refine and elevate the event’s communication and branding. Through strategic design solutions this ensures a seamless, engaging, and brand-aligned experience for all attendees.